Discover the Enchanting World of Lolita Fashion at Animaga 2024!

Emerging from the vibrant streets of Harajuku, Japan, in the 1980s, Lolita fashion elegantly fuses Victorian, Rococo, and ‘Alice in Wonderland’ aesthetics with the iconic kawaii culture of Harajuku. This timeless fashion odyssey is a captivating blend of elegance and charm, and we’re excited to explore it with you at Animaga 2024!

Lolita fashion is adorned with numerous substyles, with Sweet, Gothic, and Classic standing out as the pillars. However, its expanse is vast, enveloping other unique styles like Old school, Hime, Kuro/Shiro, Guro, Military, and many others. Dominating this fashion frontier are iconic brands like Baby, The Stars Shine Bright (BtSSB), Angelic Pretty (AP), Innocent World, Moi Meme Moitie, Alice and the Pirates (AATP), and Metamorphose Temps De Fille (Meta).

This enchanting fashion realm has spread its wings, reaching global shores. Renowned brands such as BtSSB and AP now grace cities from France to China and the USA. Moreover, the rise of Taobao (a Chinese Marketplace) has propelled brands like Krad Lanrete, Dear Celine, Secret Shop, and Surface Spell into global recognition, thanks to their affordability and diverse size range.

Today, Lolita stands as a global fashion icon with cities worldwide, including Melbourne, embracing its charm through local Lolita and Harajuku fashion communities. These communities cherish the culture, organizing meet-ups and events that celebrate the fashion’s unique spirit throughout the year.

Join Us at Animaga 2024 for a Lolita Fashion Extravaganza!

Get ready for a weekend of elegance and charm at Animaga 2024! Dive into the world of Lolita fashion with an exclusive panel exploring its evolution. From OTT Classic to whimsical deer antlers and the sweet trends of the 2020s, this panel will cover it all.

Brought to you by Gold7handmade and Loveliness Studio, you’ll get an insider’s look at the intricate details and fascinating history behind this iconic style. Don’t miss this opportunity to immerse yourself in the world of lace, frills, and unparalleled beauty.