Discovering Lolita/EGL: A Timeless Fashion Odyssey

Emerging from the vibrant streets of Harajuku, Japan, in the 1980s, Lolita fashion elegantly fuses Victorian, Rococo, and ‘Alice in Wonderland’ aesthetics with the iconic kawaii culture of Harajuku.

The rich tapestry of Lolita fashion is adorned with numerous substyles, with Sweet, Gothic, and Classic standing out as the pillars. However, its expanse is vast, enveloping other unique styles like Old school, Hime, Kuro/Shiro, Guro, Military, and a plethora of others. Dominating this fashion frontier are iconic brands like Baby, The Stars Shine Bright (BtSSB), Angelic Pretty (AP), Innocent World, Moi Meme Moitie, Alice and the Pirates (AATP), and Metamorphose Temps De Fille (Meta).

This enchanting fashion realm has spread its wings, reaching global shores. Renowned brands such as BtSSB and AP now grace cities from France to China and the USA. Moreover, the rise of Taobao (a Chinese Marketplace) has propelled brands like Krad Lanrete, Dear Celine, Secret Shop, and Surface Spell into global recognition, thanks to their affordability and diverse size range.

Today, Lolita stands as a global fashion icon with cities worldwide, including Melbourne, embracing its charm through local Lolita and Harajuku fashion communities. These communities cherish the culture, organizing meet-ups and events that celebrate the fashion’s unique spirit throughout the year.

More Lolita activites information coming soon.
Stay tuned!!